Oakland, CA - 
(NewMediaWire) - January 28, 2014 - PR professionals looking to supercharge their social media and visual
content marketing results—ranging from photos on Instagram to videos on
YouTube—will learn how in a new half-day training event by PR University. This
boot camp offers the steps, skills and practical tips for easily focusing
visual content around a winning strategy.
This PR University webinar takes place on Friday, February 7, at 1PM ET (noon CT; 11AM MT; 10AM PT).
Featuring Trainers:
Sally Falkow, APR, President, Meritus Media; Co-developer, PRESSfeed; Blogger, “The Leading Edge”; 2009 PR Trainer of the Year
Cokey Falkow, Director of New Media, Meritus Media
Nicole Shea, Co-creator and Executive Producer, “Takei's Take”; Executive Producer, “The Cheap Life with Jeff Yeager,” AARP
Katrina Klier, Managing Director Digital Marketing & Communications, Accenture
Leslie Drate, Senior Manager Global Digital and Social Media, Cisco
Aaron Jaco, Digital Media Specialist, Office of Marketing & Communications, Drake University
Nicole Smith, Managing Editor, Tech Page One Dell
What PR pros will learn:
- Visual Web Trends: Forces driving the Web’s latest boom
- Definitions: What “visual content” is and how to incorporate it into traditional PR programs or campaigns
- The Human Mind: How audiences absorb images—and how to use this to create more compelling photos and videos
- Top Tools: How to set up and use the leading visual-oriented social media channels, including: Instagram, Pinterest, Facebook and Twitter/Vine
- What the media wants in images—and how to use this to boost pickup
- Public Hot Buttons: What general audiences and social media followers respond to most in images—and how this differs from what the media wants
- Photography: Practical rules and steps for creating superior stills:
- Composition guidelines
- The “Rule of Thirds”
- Using color effectively
- Filters: Which work best for brands
- Creating a brand look and feel—examples and tips
- Videography: Practical steps for creating and distributing engaging video:
- Setting appropriate goals
- Nailing the concept
- Drafting the script
- Using storyboards
- Sharing and posting: How to promote your photos and videos on Instagram and elsewhere to maximize reach
- Creating Infographics: Essential steps, tools and examples
- How to create compelling decks for PowerPoint, Slideshare and Prezi
- Essential Hardware: Smartphones, tablets, cameras, lights, sounds, tripod and editing (Final Cut, iMovie, Camtasia, etc.)
- Advanced Engagement: How top brands use comments and hashtags to attract followers and drive engagement—and how you can do the same
- Case studies: Examples of brands that have transformed their messaging and generated major results using visuals
- Measurement and Metrics: How top brands track and measure the value of their visual content programs—and how you can to do the same
For more details, go to the conference home page.
Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations skills, PR measurement, crisis communications, advanced PR technology, social media, and the nation's most influential media—a complete professional development program to meet all your training and updating needs.
Attendance at this Bulldog Reporter PR University webinar costs just $695 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.
Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.
Media Contact:
Brian Pittman
Phone: 805-984-2977
Email: bpittman@bulldogreporter.com