New York-based search engine optimization and Internet marketing experts has a few ideas that can help businesses grow using the Internet as a marketing tool.
NEW YORK -
(EINPresswire via NewMediaWire) - February 4, 2014 - According to Peter Crisafi, President of dzine it, Inc. (www.dzineit.net), a leading online marketing firm with clients from around the country and the world, the Internet is a great tool for marketing a small business, if you know what you are doing. 
“At dzine it, we know what it takes to increase a company’s exposure and its bottom line,” says Crisafi. “Having a business website isn’t always enough to achieve this goal. It takes a concerted effort to ensure that your business stands out among your competitors.”There are a number of ways to attract new customers and increase profits through online marketing, he explains, and offers the following tips:
Make Sure Your Website is Mobile-Friendly
“These days, if you haven’t gone mobile, you’re missing out on countless potential customers,” says Crisafi. In fact, Crisafi says that research has shown that nearly 1.2 billion people use a mobile device to access the web. “If your business does not have a mobile-friendly website, this means that you are losing out on many potential customers.”
Utilize Video on Your Business Website
According to Crisafi, videos can increase branding and grow a company’s customer base. According to studies, 90 percent of all online traffic eventually finds its way to video content. “This proves,” he says, “that video should be a central component of any business’s online marketing campaign.
Utilize Social Media
“Let’s face it,” says Crisafi, “most Internet users visit one or more social media websites on a daily basis.” He explains that utilizing social media to get a business’s message out to the public is easy and, in most cases, cheaper than most people think. This is important because social media users are more likely to share a business website’s content, but only if the website is integrated with social media.
These are just a few ways, according to Crisafi, that businesses can reach their full-potential by using the Internet as their primary marketing tool. For more advice on how to build your brand online, and increase your customer base, Crisafi suggests hiring an Internet marketing firm.
Established in 2003, dzine it, inc. is a leader in custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (organic SEO), video encoding, and print media solutions. For more information, call 212.989.0813 or visit www.dzineit.net.
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