New Boot Camp on Michael Smart’s "New Writing Skills for PR Workshop": Powerful Writing Principles that Increase Reach and Results in Traditional and Social Media

Oakland, CA - (NewMediaWire) - March 07, 2014 - PR professionals looking to update their PR writing skills will learn the latest tactics for traditional and social media in a new half-day boot camp by PR University. This exclusive PR writing webinar gives attendees a set of solid skills and techniques that will help them create more compelling, engaging materials . . . faster and with much less effort.

PR pros who attend Michael Smart’s New Writing Skills for PR Workshop will discover how to dramatically boost media pickup, online reach and social media engagement for all their content using the proven step-by-step processes and tips from this advanced writing boot camp—all from the comfort of their own offices.

This PR University webinar takes place on Friday, March 21, at 1PM ET (noon CT; 11AM MT; 10AM PT).

Featuring Trainer:

Michael Smart, Founder, MichaelSMARTPR

What PR pros will learn:

How to ensure that PR writing yields solid business results

· Before you start writing: Help management define realistic objectives

· Get it right from word one: Master powerful message mapping techniques

· Learn what journalists want from your writing—and how to deliver it

· Learn what online audiences want from your writing—and how to deliver it

· How to balance journalistic and even social media requirements with business necessities: A tool for doing both

Proven PR writing rules give all your materials compelling new life

· The most common journalist complaints about PR writing—and how to combat them

· Five types of lead paragraphs that work

· How to write dynamic quotes that get picked up

· How to humanize your writing to capture editors’ hearts

· How to write more rapidly . . . and still stay dead on target

· Create copy that persuades, but remains unshakably believable

Words, phrases and techniques that give your writing instant credibility

· How to “hype-proof” writing

· 10 “cursed” words that send releases into the wastebasket

· 4 steps to rid copy of jargon that annoys editors

Techniques for making your copy cleaner, more concise and direct

· Greatest misconceptions about great PR writing: Let’s trash them now!

· How to cut word count by 25%—while strengthening your message

· 12 specific steps to tighten PR writing

· Most common inaccuracies in news releases—and how to avoid them

· 7 painfully common grammar errors that drive journalists crazy

· 17 commonly misused words in press materials

· 8 most common AP style violations: Chances are you make some of them

For more details, go to the conference home page.

Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations skills, PR measurement, crisis communications, PR technology, social media, and the nation's most influential media—a complete professional development program to meet all your training and updating needs.

Attendance at this Bulldog Reporter PR University webinar costs just $695 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.

Media Contact:
Brian Pittman
Phone: 805-984-2977
Email: jacquesg@bulldogreporter.com