Oakland, CA - 
(NewMediaWire) - March 20, 2014 - PR professionals looking to generate massive business media coverage this
year will hear the freshest insights and inside tips from a panel of seasoned
business journalists in a new webinar by PR University. This panel will outline
the hottest business stories, trends and developments they expect to be
covering in the weeks and months ahead—and how PR can become part of these
developing stories at a time when every column inch helps to build credibility
and communicate confidence among consumers and audiences.
This PR University webinar takes place on Thursday, April 10, at 1PM ET (noon CT; 11AM MT; 10AM PT).
Featuring Trainers:
Tom Post, Managing Editor, Forbes Media
Joe Bel Bruno, Deputy Business Editor, Los Angeles Times
Stephen R. Trousdale, Business Editor, Bay Area News Group
Jennifer Chang, Social Media Editor, Success Magazine
Karl Henkel, Business Reporter, Detroit News
What PR pros will learn:
•Top Business and Financial Media Trends: Which topics and trends are commanding outsized coverage—and how to hook stories, angles and pitches to them
•Why business coverage matters more than ever—how business blogs, programs, pages and titles are reaching wider audiences, and ways PR can tap this extended reach
•Best Targets: Columns, programs, profiles and even new Web features—the business desk opportunities most receptive to PR input
•Targeting Essentials: How each of these outlets differs in editorial mission, coverage and audience—and how to use this insight to pitch more effectively
•Editorial Hot Buttons: Irresistible angles to pitch now—from CEO profiles to turnarounds and even trend stories
•Perfect Pitches: New rules for crafting irresistible pitches—story elements and exclusive pegs that resonate with these editors and how to use them to generate wide coverage
•Social media: The increasing role of social media in business media—plus how to use Twitter, LinkedIn and other social channels for media relations
•Real-world examples: How the best PR pros have developed valuable long-term relationships with these editors—and generated outsized coverage for their company or clients
For more details, go to the conference home page.
Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations skills, PR measurement, crisis communications, PR technology, social media, and the nation's most influential media—a complete professional development program to meet all your training and updating needs.
Attendance at this Bulldog Reporter PR University webinar costs just $299 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.
Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.
Media Contact:
Brian Pittman
Phone: 805-984-2977
Email: bpittman@bulldogreporter.com