OAKLAND, Calif. - 
(NewMediaWire) - April 25, 2014 - PR professionals looking to tap in to the mommy-blogosphere will hear from leading
mommy bloggers about their hottest editorial interests, plus best ways to place
stories with them and their fellow online influencers, in a new webinar by PR
University. In this fast-paced roundtable, PR pros will learn about the latest
trends, topics, issues and communications strategies that work to reach this
highly desirable market.
This PR University webinar takes place on Thursday, May 1, at 1PM ET (noon CT; 11AM MT; 10AM PT).
Featuring Trainers:
Shannon Carroll, Conference Programming Manager, BlogHer Events; Blogger, “Whiskey in My Sippy Cup”
Stephanie O’Dea, Blogger, “A Year of Slow Cooking”
Teri Hardy, Owner, Mom to Bed by 8; Founder, Mom Powered Media
Becky Harks, Blogger, “Mommy Wants Vodka”
Janice Croze, Co-founder, 5 Minutes for Mom
What PR pros will learn:
• State of the “Momosphere”: Hear straight from leading mommy bloggers about the incredible growth, reach and influence of this sector—and why this top online demographic must be a part of every media relations program today
• Hot Topics and Trends: Family, safety, children, economic pressures—the concepts, trends, products, services and influencers that appeal most to the "mom market"—and how to incorporate them into their pitches and programs
• What Motivates Mommy Bloggers: Key insights into the mindset fueling the momosphere—and how to use that knowledge to protect and promote their brand or product
• Targeting Essentials: How mommy bloggers view their editorial missions, the stories they blog about and how to make sure their ideas match their pitch preferences
• How to reach them directly, do they do “deskside” meetings, how do they want to work with PR pros?
• Multimedia to Pitch Now: Online video, multimedia, podcasts—the new media assets that mommy bloggers say sweeten the pitch and boost the chances of getting posted
• New rules for crafting irresistible mommy blog pitches—the story elements and exclusive pegs that resonate with these bloggers and how to use them to generate wide coverage
• Social Media Update: How to successfully pitch mommy bloggers via Twitter, Facebook, LinkedIn and other social networks
• How the best PR pros have gained the ear—and trust—of key mommy bloggers and how to build long-term relationships with top online journalists covering the mommy market
• The inside scoop on sponsorships and freebies—which ones are welcomed by mommy bloggers and which are rookie mistakes to avoid
For more details, go to the conference home page.
Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations, PR measurement, crisis communications, social media, PR writing and PR agency management—a complete professional development program to meet all your training and updating needs.
Attendance at this Bulldog Reporter PR University webinar costs just $299 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.
Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.
Media Contact:
Brian Pittman
Phone: 805-984-2977
Email: bpittman@bulldogreporter.com