OAKLAND, Calif. - 
(NewMediaWire) - May 27, 2014 - PR professionals looking to repel unwanted media attacks will discover a
set of “magic bullets” for combating attack-journalism in a new webinar by PR
University. This boot camp features media relations masters who will teach attendees
to protect themselves—and their execs—in those career-defining situations … and
in any media interview that goes south.
This PR University webinar takes place on Friday, June 6, at 1PM ET (noon CT; 11AM MT; 10AM PT).
Featuring Trainers:
Bob Varettoni, Executive Director, Corporate Communications, Verizon Communications Inc.
Jeff Ansell, Media and Crisis Communications Adviser, Jeff Ansell & Associates (former investigative reporter, MIT-Harvard instructor, author of “When the Headline Is YOU: An Insider's Guide to Handling the Media”)
Jeffrey Hiday, Director, Office of Media Relations, RAND Corporation
Eric Bergman, Principal, BPA, ABC, APR, MC, FCPRS, Bergman and Associates
Michael Smart, Founder, MichaelSMARTPR
What PR pros will learn:
•Rules of engagement: How to know about rights when it comes to media interviews—plus tips for managing “off the record,” “on background” and other types of interviews or media conversations
•Due Diligence: Smart ways to vet reporters—and their questions—in advance so PR pros know what they’re getting into
•Think like an investigative journalist: The latest tricks, techniques and tactics of gotcha journalists—and how to prepare for them
•Self Defense: What information to be prepared to provide—and what to safely say “no comment” to
•Media Training Tips: How to prepare top spokespeople to face the press so that they come across as honest and credible
•Secrets of message mapping and bridging—so PR can always bring answers back to the key message they want to disseminate
•How investigative journalists use the Web and social media to mine for information—and how to find out what’s out there about a company
•What to do in the first 24 hours of a “gotcha” situation to establish credibility—and the common credibility-killing mistakes
•What to do after the story runs—the best advice for surviving the aftermath of a potentially damaging story
•Social Media Rules: How to use Facebook, Twitter, LinkedIn, blogs and other social channels as secret weapons in turning back “gotcha” journalist attacks
For more details, go to the conference home page.
Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations, PR measurement, crisis communications, social media, PR writing and PR agency management—a complete professional development program to meet all your training and updating needs.
Attendance at this Bulldog Reporter PR University webinar costs just $299 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.
Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.
Media Contact:
Brian Pittman
Phone: 805-984-2977
Email: bpittman@bulldogreporter.com