Lights, Camera, Action! Innovative Ways PR Can Harness the Video Storytelling Power of YouTube, Instagram, Vimeo and Vine

(NewMediaWire) - June 5, 2014 - Oakland, CA - PR professionals looking to create, promote and capitalize on Web videos will discover bold new ways to leverage YouTube, Instagram, Vimeo and Vine in a new webinar by PR University. This 90-minute training session offers video-shooting tips, editing techniques and social-sharing checklists guaranteed to help PR build brand, boost social media reach and score more mainstream media attention.

PR pros who attend Lights, Camera, Action! Innovative Ways PR Can Harness the Video Storytelling Power of YouTube, Instagram, Vimeo and Vine will gain ground on competitors and learn to take advantage of incredible new opportunities to reach millions—not to mention supercharge SEO. A panel of leading video experts (including visual marketing trainer and Hollywood actor Cokey Falkow) and top brands Greenpeace and Clorox will give attendees the know-how to plan, script and create shareable online video.

This PR University webinar takes place on Thursday, June 12, at 1PM ET (noon CT; 11AM MT; 10AM PT).

Featuring Trainers:

Melissa Thompson, Senior Video Producer, Greenpeace

Rita Gorenberg, PR/Social Media Manager, Clorox

Maury Postal, Creative Director, social@Ogilvy

Cokey Falkow, Vice President, New Media Content, Meritus Media Inc.

What PR pros will learn:

•YouTube, Vimeo, Instagram and Vine Updates: Latest developments in viral video creation and distribution—what works, who’s watching on YouTube compared to other online services and more

•YouTube versus Vimeo: How to know which is best for a brand

•Instagram versus Vine: Recent breakthroughs on these platforms for PR and marketing pros—plus factors to consider which to use

•Getting Started: A step-by-step guide designed to help create and distribute Web video for a client, company or brand

•Hollywood Secrets of Killer Content: Tips for telling an effective story using Web video

•The talent and technology to have on hand to ensure success—a checklist of off-the-shelf hardware and software necessary to launch streaming video efforts

•How to go viral using social media: Steps to help PR pros post on YouTube, Vimeo, Instagram and Vine

•Secrets of using filters: What followers find most compelling, and how to choose the right filter for greater reach

•Advanced Engagement: How to use comments and hashtags to attract followers and drive engagement

•Video SEO Tips: Easy ways to tag and flag videos for wider reach

•Measurement and Metrics: How to track and measure the value of aWeb video program and prove it to top management—using tools like Vimeo’s new “Stats,” YouTube metrics and more

For more details, go to the conference home page.

Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations, PR measurement, crisis communications, social media, PR writing and PR agency management—a complete professional development program to meet all your training and updating needs.

Attendance at this Bulldog Reporter PR University webinar costs just $299 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.