Bulldog Reporter's PR University Presents: PR Agency New-Business Generator Workshop a New Virtual Boot Camp

OAKLAND, Calif. - (NewMediaWire) - June 5, 2014 - business strategy in a new webinar workshop by PR University. This half-day session will help PR pros bring their entire business development team up to speed on best practices in new-business prospecting, cultivating and pitching.

PR pros who attend PR Agency New-Business Generator Workshop will learn a proven system for identifying qualified prospects, nurturing relationships and creating powerful new-business presentations that outclass—and outsell—the competition. They’ll also gain the tools and inspiration to kick off this robust new-business strategy . . . and learn how to put it to work now.

This PR University webinar takes place on Friday, June 13, at 1PM ET (noon CT; 11AM MT; 10AM PT).

 Featuring Trainer:

Robb High, President, Robb High Consulting

What PR pros will learn:

· The single most important element in winning new business (Hint: It’s not creativity and not presentation)

· Why great prospecting is a more valuable talent than great pitching

· Why an agency needs a one-sentence “elevator pitch”---and why most agencies don’t have one

· What’s the right number of prospect companies and decision-makers PR pros should have in their file?

· How to use a website to market a firm (and the mistakes most make!)

· Why PR pros should “fire” their agency’s head of business development

· Who is the most important person in a client prospect company (it’s not the CEO, not the CMO)?

· How often PR pros should be in contact with people in their prospect file?

· What to know about a prospect’s compensation philosophy (and how to discover the truth)

· How to present credentials in a new-business pitch?

· How to choose a “pitch captain” for a presentation

· How long is the ideal new-business presentation?

· When (and how) should PR critique a new-business prospect’s current products or campaigns?

· What role should the agency CEO play in a new-business pitch?

For more details, go to the conference home page.

Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations, PR measurement, crisis communications, social media, PR writing and PR agency management—a complete professional development program to meet all your training and updating needs.

Attendance at this Bulldog Reporter PR University webinar costs just $695 per login. Participants in this half-day webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Media Contact:
Brian Pittman
Phone: 805-984-2977
Email: jacquesg@bulldogreporter.com