New Webinar on What's Next in Social Media Relations: Emerging Best PR Practices for Placing More Stories and Building Journalist Relationships Using Social Networks

OAKLAND, Calif. - (NewMediaWire) - June 20, 2014 - PR professionals looking to strengthen their social media relations programs will discover the fine art to using social media to turn on—and not turn off—media contacts in a new webinar by PR University. This 90-minute professional development workshop will include up-to-the-minute case studies of social media pitching successes and offer the inside scoop on how to take a social media PR plan to the next level.

PR pros who attend What’s Next in Social Media Relations: Emerging Best PR Practices for Placing More Stories and Building Journalist Relationships Using Social Networks will learn how to systematically use social networks as a tool to connect with target journalists and approach them with story ideas. They’ll also find out how leverage high-profile story placements into redistribution throughout the social media universe.

This PR University professional development webinar takes place on Thursday, June 26, at 1PM ET (noon CT; 11AM MT; 10AM PT).

Featuring Trainer: 

Sandra Fathi, President and Founder, Affect

What PR pros will learn:

•Eight reasons to engage journalists on social media—starting today

•Finding Journalists on Social Media: Where to find journalists on social media so PR pros can build their network—from Twitter and LinkedIn Search to Google Groups, We Follow, Muckrack and beyond

•Active Listening: How to take advantage of media opportunities using social media tools and sites like HARO, Profnet or Seek & Shout

•LinkedIn, Facebook or Twitter—the differences between leading social media sites PR pros need to know to plan their social media pitches

•Five Rules of Engagement: Guidelines for making contact with target journalists on social networks without offending them

•Content Creation: Five ways to communicate effectively with journalists—plus six types of posts to share with journalists via social

•Six Steps of Social Media Pitching: The do’s and don’ts of pitching via social—plus how to frame pitches so they don’t come across as “spin”

•Building Buzz & Media Interest: How to use social networks to fuel buzz and transform a small story into a big one

•Video and graphics: Hot multimedia that journalists and bloggers crave now, and how to provide it via social media

•Online Newsrooms: How to provide the assets journalists seek in online newsrooms—plus how to make them shareable via social

•Five Speedbumps to Avoid: How to sidestep social media mistakes that may sabotage PR efforts and turn off media contacts

•Best Practices: Examples and techniques that leading media pitchers are already using to convert social media into story placements

•Case studies: Real-life examples of social media story pitches that worked—and how to adapt them to the next campaign

For more details, go to the conference home page.

Bulldog Reporter’s PR University produces over 60 high-level professional development webinars per year with extraordinary speakers on media relations, PR measurement, crisis communications, social media, PR writing and PR agency management—a complete professional development program to meet all your training and updating needs.

Attendance at this Bulldog Reporter PR University webinar costs just $299 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.

Media Contact:
Brian Pittman
Phone: 805-984-2977
Email: bpittman@bulldogreporter.com