PHOENIX - 
(NewMediaWire) - June 24, 2014 - Avella Specialty Pharmacy has just released a new video titled “The Path of a Specialty Prescription,” as part of an educational series of online tools and resources. The animated video details all of the steps involved in processing a specialty prescription and explains why this process is more complex than filling a traditional prescription. It is designed to help Avella’s patients, providers and business partners understand the critical role that specialty pharmacies play “behind the scenes” as part of a patient’s overall healthcare team. This role involves close coordination with the prescribing physician, working with insurance companies to verify benefits and secure authorizations, and providing patient education and support.
Understanding this process is especially important since consumers and physicians are interacting with specialty pharmacies more than ever before. In fact, over half of new drugs approved by the FDA in 2013 were specialty medications. By 2016, it is estimated that 8 out of the top 10 pharmaceutical products will be specialty drugs.
“Avella is part of an important trend in healthcare that will have a positive impact on people’s lives,” said Rebecca Shanahan, CEO of Avella. “As an industry leader, it’s our responsibility to ensure that patients know what to expect when they fill a specialty prescription and how this process contributes to the quality of their care.”
View the new video at https://avella.wistia.com/medias/fksa6j9ntg or visit avella.com for more educational tools and videos.
About Avella Specialty Pharmacy
Headquartered in Phoenix, Arizona, Avella Specialty Pharmacy is a National Accredited Specialty Pharmacy, providing individualized care and support to patients since 1996. Avella's clinical pharmacists and staff members are experts in managing complex disease states and providing compassionate care. The company offers a nationwide distribution service to complement its retail locations. Avella reached 1,105th on Inc. magazine's 2013 list of the 5,000 fastest-growing private companies in the country. In addition, the Arizona Corporate Excellence Awards has named Avella Specialty Pharmacy as the fastest-growing private company based in the state. For more information, please visit www.avella.com.