Skyrocket PR firm profits in 2014 -- discover the powerful secrets of

OAKLAND, Calif. - (NewMediaWire) - July 30, 2014 - PR professionals looking to enjoy greater cash flow and skyrocket their PR firm’s profits will discover the proven secrets of a systematic agency profit-growth strategy in a new webinar by PR University. In just one half day, PR pros will bring their financial and operations management team—including CEOs, COOs and CFOs—up to speed on best practices in financial management for greater profitability—from key ratios to new budgeting and premium pricing models, and the operational decisions and cash management methods that affect fortunes every day.

The PR Agency Operations Management for Profit Workshop: Practical Models for Small and Midsized Agencies gives agency principals and financial and operations management executives a proven system for increasing cash flow, performance and profit. For PR pros interested in a robust profit-growth effort designed to dramatically boost valuation, this financial and operations management training event is the ideal way to give their team the tools and inspiration to kick it off.

This PR University webinar takes place on Friday, August 22, at 1PM ET (noon CT; 11AM MT; 10AM PT).

Featuring Trainer:

Alex Halbur, Principal, ProsperGroup

Larry Kamer, President, Kamer Consulting Group

What PR pros will learn:

• "Intelligent Growth" Models: How to balance a profitable staffing model while maintaining capacity for new growth

• Effective staff utilization models---plus how to set billing rates, maximize productivity and avoid the "Over-Servicing Syndrome"

• 12 essential foundations of highest performing agencies

• Six factors that drive revenue and how to optimize—from brand vision and proposition to organizational structure, marketing and even agency culture

• Three attributes of firms that can demand premium pricing (think niche focus, firm specialty and agency positioning)

• Key ratios to manage against

• Defining a premium price model

• Billing rates by role and how they are derived

• What a "multiple" is—and where agencies make most of their money

• Roles and target KPIs for each agency title

• Justifications for markups

• Hidden client costs most agencies never recover—and how to get that money back

• Vendor markups and why PR pros should charge them

• New budgeting best practices—and how to present budgets to clients

• What PR pro smust know about contracts: How to protect the firm when working with clients, freelancers and other partners

• Staff allocation best practices

• Billing tips and guidelines—plus how to determine the best type of billing for a firm

• Reading P&Ls—the key ratios to analyze and how to act on them

• Measurement reports and how to generate them to track:

• overall performance

• revenue

• overall performance

• Cash management (mastering billing, payables, receivables)

For more details, go to the conference home page.

Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations, PR measurement, crisis communications, social media, PR writing and PR agency management—a complete professional development program to meet all your training and updating needs.

Attendance at this Bulldog Reporter PR University webinar costs just $695 per login. Participants in this 4-hour webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.

Media Contact:
Brian Pittman
Phone: 805-984-2977
Email: bpittman@bulldogreporter.com