(NewMediaWire) - August 7, 2014 - Oakland, CA— PR professionals for food and beverage brands looking to hear from leading epicurean bloggers will discover the best ways to place stories and develop long-term relationships with journalists in a new webinar by PR University. Attendees will learn how to tap into the growing hunger for food and beverage news—and get their culinary offerings on the menu of top food media.
This PR University webinar takes place on Thursday, August 21, at 1PM ET (noon CT; 11AM MT; 10AM PT).
Featuring Trainers:
Cory Baldwin, Senior Digital Editor, SAVEUR Magazine
Michael Ruhlman, food blogger, “Ruhlman: Translating the Chef’s Craft for Every Kitchen”
Nichelle Stephens, Blog Founder, Digital Strategist, “Cupcakes Take The Cake”
Grant Marek, Senior Editor, West Coast, Thrillist Media Group
What PR pros will learn:
• Top Foodie Trends: The top culinary topics, products and services editors and bloggers are covering … and how to peg a brand to them
• Money talks: How consumers and diners are conserving and stretching their dollars—and how to tailor a pitch to “the new frugality”
• What Motivates Food Media: Key insights into the mindset fueling food scribes—and how to use that knowledge to protect and promote a brand or product
• Targeting Essentials: How our food bloggers and journalists view their editorial missions, the stories they blog about—and how to match a pitch to their preferences
• How to reach them directly, do they do “deskside” meetings, how do they want to work with PR pros?
• Multimedia to Pitch Now: Online video, multimedia, infographics—the new media assets that food journalists say sweeten the pitch and boost the chances of getting posted
• Social media tips: How to use social media like Facebook, Twitter and Pinterest to build relationships with these journalists—plus how NOT to pitch via social media
• How the best PR pros have gained the ear—and trust—of key food media and how attendees, too, can build long-term relationships with food writers
• The inside scoop on freebies—which ones are welcomed by food media and which are rookie mistakes to avoid
For more details, go to the conference home page.
Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations, PR measurement, crisis communications, social media, PR writing and PR agency management—a complete professional development program to meet all your training and updating needs.
Attendance at this Bulldog Reporter PR University webinar costs just $299 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.
Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.