Dallas, TX - 
(NewMediaWire) - November 11, 2014 – One out of every three deaths among
women in the U.S. each year is attributed to cardiovascular diseases including
heart disease and stroke, causing more fatalities than all forms of cancer
combined, according to the American Heart Association. Furthermore, nine in 10 women
have at least one risk factor for developing heart disease, but only about half
are aware of the issue at all. In an effort to raise awareness of heart disease
and empower women with the necessary tools to lead heart healthy lives, the American
Heart Association’s Go Red For Women and the Ad Council are launching a new
public service advertising (PSA) campaign today.
An estimated 43 million women in the U.S. are affected by heart disease and stroke, resulting in over 400,000 deaths each year, according to the American Heart Association. Knowing the risk factors and taking simple steps like not smoking, getting regular physical activity, eating a heart healthy diet and monitoring blood pressure, women can decrease their chances of heart disease.
“Heart disease and stroke claim the life of nearly one woman in the United States every minute,” said Lisa Sherman, President and CEO of Ad Council. “But many women continue to believe the disease is one that just targets men or the elderly, so they’re not taking action to reduce their risk. Together, with our longstanding partner the American Heart Association, we know that this new campaign will have a life-saving impact.”
Created pro bono by ad agency Deutsch NY, the new television, radio, print, outdoor and online PSAs aim to dispel the myth that heart disease and stroke are a man’s disease. Through the depiction of a strong, resolute woman breaking barriers through different decades, the PSAs demonstrate women can do anything men can do and that unfortunately includes dying from heart disease and stroke. Audiences are directed to GoRedForWomen.org where they can sign up to be members, learn about heart disease, their risk for developing it, and find tools for living healthier, longer lives.
“We are excited to partner with the Ad Council and the American Heart Association on this program—it is a real wake up call to women that heart disease is not just a man's disease and can be prevented," said Val DiFebo, CEO, Deutsch NY. “We hope the work will motivate women to take action, and to help change the current stats on this silent killer. We know with the right resources, we can make a profound impact."
The Ad Council and the American Heart Association have a long history of working together to improve awareness and education around important health issues in the U.S. including stroke awareness and hands-only CPR education. Following the Ad Council’s model, the PSAs are distributed to media outlets nationwide and run in space and air time donated by the media.
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About Go Red For Women
Go Red For Women® is the American Heart Association's national movement to end heart disease in women. We are committed to the fight, for as long as it takes. The American Heart Association's Go Red For Women® movement advocates for more research and swifter action for women's heart health. The American Heart Association's Go Red For Women® movement was created by women, for women. Because our health is non-negotiable, because we have the power to save our lives, and because the best force for women is women. The American Heart Association's Go Red For Women® movement is nationally sponsored by Macy's with additional support from our cause supporters. For more information please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278).
Ad Council
The Ad Council is a private, non-profit organization with a rich history of
marshaling volunteer talent from the advertising and media industries to
deliver critical messages to the American public. Having produced literally
thousands of PSA campaigns addressing the most pressing social issues of the
day, the Ad Council has affected, and continues to effect, tremendous positive
change by raising awareness, inspiring action and saving lives. To learn more
about the Ad Council and its campaigns visit Adcouncil.org,
like us on Facebook, follow us on Twitter
or view our PSAs on YouTube.
Deustch NY
Deutsch Inc. (www.deutschinc.com) is a group of hardworking, independent-minded, passionate problem solvers with an insatiable culture that like to build brands and make businesses grow through creativity. A full-service, integrated advertising and digital agency headquartered in New York City, Deutsch crafts a best-in-class array of marketing programs and works with clients, including Johnson & Johnson, PNC Bank, Outback Steakhouse, DIRECTV and Novartis Worldwide and works with clients, including Johnson & Johnson, PNC Bank, Outback Steakhouse, DIRECTV and Novartis Worldwide.