Bulldog Reporter's PR University Presents a New Master Class Webinar
Oakland, CA - 
(NewMediaWire) - November 15, 2013 - PR professionals looking to leverage social scoring app Klout will learn
the latest techniques for expanding online influence and increasing earned
media in a new 90-minute webinar by PR University. This exclusive training
session will demonstrate how to boost a Klout score and create an influencer marketing
program that helps PR identify, engage and work with online influencers.
This PR University webinar takes place on Thursday, November 21, at 1PM ET (noon CT; 11AM MT; 10AM PT).
Featuring Trainer:
Mark W. Schaefer, Author who blogs at grow; Executive Director, Schaefer Marketing; author, "Return on Influence: The Revolutionary Power of Klout, Social Scoring and Influence Marketing"
What PR pros will learn:
Trends and Data: What's new and trending in influencer marketing and social media measurement
Debunking the Debate: Why social influence matters and Klout scores really do matter in the era of online, social and mobile content marketing
Influencer Marketing Strategy: How to find and engage the influencers in an audience plus best ways to plan an influencer programs
The key reason why most agencies are failing at influence marketing strategies
A tactical plan for influencer relations
What is the "citizen influencer" and how does it work?
A comparison of three kinds of potential influencers
Recent Klout Changes: How Klout Groups and Mobile VIP Perks are changing and what this means to PR
Klout & Clients: How explain Klout and use it in company or client work
Boosting Brand Klout Scores: How to raise Klout scores proven tips and tactics that increase social media influence
Engagement & Perks: How to engage influencers PR pros target with pitches, Klout Perks and more
New ways to track and measure earned media results and social media buzz based on Klout efforts
Beyond Klout: How to integrate similar tools into an existing influencer and social media marketing efforts
Success Stories: How PR and marketing pros at top brands are building buzz and spreading their message using Klout
For more details, go to the conference home page.
Bulldog Reporter's PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations skills, PR measurement, crisis communications, advanced PR technology, social media, and the nation's most influential media a complete professional development program to meet all your training and updating needs.
Attendance at this Bulldog Reporter PR University webinar costs just $349 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.
Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.