Bulldog Reporter's PR University Presents a New Master Class Webinar
Oakland, CA - 
(NewMediaWire) - December 13, 2013 - PR professionals looking to prove their value to the C-suite with hard
facts that support corporate objectives will learn the latest methods for
measuring social media programs in a new webinar by PR University. This
90-minute training session will offer a guide in defining the bottom-line
objectives of a campaign—and go all the way through to analyzing the results of
the campaign.
This PR University webinar takes place on Thursday, December 19, at 1PM ET (noon CT; 11AM MT; 10AM PT).
Featuring Trainer:
Katie Delahaye Paine, Measurement Consultant, Paine Publishing, LLC.
What PR pros will learn:
•Recent developments: What to know about the Conclave Standards recently adopted by McDonald’s, GM, GE and Southwest—plus what the future holds for social media analytics
•Mobile Measurement in 2014: Measurement in the age of context and Google Glass—plus how to prepare for mobile’s in the coming year
•New Hot Buttons: What CMOs and decisions makers see as most important now—from sales ROI to engagement metrics
•Strategy & Planning: How to set realistic objectives for a social media campaign—and how to tie them back to company business objectives
•Your Social Media Toolkit: Which tools and technologies are most effective for measuring and reporting on a social media campaign
•How to seamlessly weave qualitative metrics and quantitative metrics together in a measurement approach
•Which social media metrics truly matter the most—and which ones PR can safely discard
•Case studies and examples: How leading companies are using social media metrics to grab market share, entice new customers—and boost ROI
•New Metrics and KPIs: The latest and greatest ways to measure the effectiveness and ROI of PR efforts, including mobile campaigns—and prove the value to top management
•“Barcelona Principles” update: How new guidelines should inform the way PR should be thinking about social media measurement
For more details, go to the conference home page.
Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations skills, PR measurement, crisis communications, advanced PR technology, social media, and the nation's most influential media—a complete professional development program to meet all your training and updating needs.
Attendance at this Bulldog Reporter PR University webinar costs just $349 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.
Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.