Oakland, CA - 
(NewMediaWire) - December 17, 2013 - PR professionals looking to create social media content that spreads their
message, increases social media success and boosts sales will learn easy steps
from social media experts at AARP, Princess Cruises and Beam Global in a new
webinar by PR University. This exclusive panel will also share the latest free
tools and techniques they’re using to create measurable social media results—so
PR pros can prove the value of their efforts to management.
This PR University webinar takes place on Friday, January 3, at 1PM ET (noon CT; 11AM MT; 10AM PT).
Featuring Trainers:
Jason Miller, Social Content Manager, Jim Beam
Sara Dunaj, Social Media Manager, Princess Cruises
Lyndsey Coates, Sr. Manager of Communications, Beazer Homes
Alejandra S. Owens, Managing Editor AARP Blog, Social Communications Advisor, AARP
What PR pros will learn:
•What’s Hot in 2014: Which new social media channels and tools brands are using in social media marketing—and which are out of favor
•Secrets of engagement: How to boost social media engagement—including when to post, what to post and where to post
•How to build brand ambassadorship in social media communities
•Easy Steps to a Social Marketing Strategy: Templates of successful social media marketing strategies—and a guide for creating your own
•How to execute on a strategy—from targeting an audience, setting goals and creating content to distribution and measuring results
•Social media bonanza: How a robust content strategy feeds brands’ social media channels—and connects them with a new world of customers, admirers and friends
•Killer content: Examples and tips for creating stellar shareable social media content across a variety of social media channels
•Essential resources and tools: How to staff up and train teams to integrate social media across the organization—plus tools to help PR pros manage them
•Measurement Tips: How to determine the ROI of a social media strategy and communicate it to clients and bosses
•Case studies and real-world examples: How leading companies are using social media marketing strategies to grab market share, entice new customers—and boost ROI
For more details, go to the conference home page.
Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations skills, PR measurement, crisis communications, advanced PR technology, social media, and the nation's most influential media—a complete professional development program to meet all your training and updating needs.
Attendance at this Bulldog Reporter PR University webinar costs just $349 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.
Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.