Bulldog Reporter's PR University Presents a Master Class Webinar
Oakland, CA - 
(NewMediaWire) - December 20, 2013 - PR professionals looking to end the PR ROI debate once and for all with their
company or clients will learn a practical method for tying PR results to
corporate objectives in a new webinar by PR University. This compact, fast-paced
webinar offers information on which tools, KPIs and methodologies are the most
productive ways to track, measure and present PR success.
This PR University webinar takes place on Thursday, January 9, at 1PM ET (noon CT; 11AM MT; 10AM PT).
Featuring Trainers:
Mark Weiner, Chief Executive Officer, PRIME Research – Americas
Fraser Likely, President, Likely Communications Strategies, Ltd
Angela Jeffrey, APR, Managing Director US, Salience Insight
What PR pros will learn:
• The ROI Debate: Defining the debate, the key players—and how to win the argument with execs or clients when budget is on the line
• “Barcelona Principles” Recap: How these guidelines inform the way to think about measurement—including in social media
• The AVE Kerfuffle: Why critics say AVE falls short—and how to replace it with more appropriate methods and metrics
• C-Suite Hot Buttons: What CMOs and execs see as most important now—from qualitative social media engagement metrics to more qualitative metrics like sales ROI
• Superior PR Metrics: More effective measurement KPIs PR should be using to track and prove value and, yes, ROI
• Building ROI into the Program: How to build an effective measurement program for an organization
• How to measure social media PR impact in a program integrated with “traditional” PR techniques
• Strategy & Planning: How to set realistic objectives for campaigns—and how to tie them back to company business objectives
• Best Practices: Examples of PR pros who successfully prove PR ROI to management—and how to apply these lessons to a specific program
For more details, go to the conference home page.
Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations skills, PR measurement, crisis communications, advanced PR technology, social media, and the nation's most influential media—a complete professional development program to meet all your training and updating needs.
Attendance at this Bulldog Reporter PR University webinar costs just $349 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.
Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.