New Half-Day Boot Camp on The Incredible Power of Message Mapping for PR: How to Focus Messages to Strengthen Branding, Positioning and Reputation

Oakland, CA - (NewMediaWire) - December 23, 2013 - PR professionals looking to supercharge their communications programs and outputs—ranging from press releases and media interviews to branding and positioning statements—will learn the strategies, tools and techniques of effective messaging in a new half-day webinar by PR University. This training offers best practices in message mapping as well as real-world case studies that demonstrate the most successful instances of exceptional messaging.

PR pros who attend The Incredible Power of Message Mapping for PR will also discover a comprehensive overview of what they need to know about the anatomy and character of effective messaging so they can counsel management successfully—other ways to best to apply this new-found messaging mapping know-how.

This PR University webinar takes place on Friday, January 10, at 1PM ET (noon CT; 11AM MT; 10AM PT).

Featuring Trainer:

Tripp Frohlichstein, President, MediaMasters, Inc.

What PR pros will learn:

· New tactics for developing a compelling “home base” message

· How this simple element can immediately transform messaging into world-class

· How a message map can save you from tough media questions

· Blueprints for creating message maps—and key elements to include in yours

· How to create your message map in several easy steps

· Smart ways to use message maps to increase your influence in the C-suite

· How to make messages come alive with colorful images and attention getters

· Proven ways to quickly draft winning messages in the 24/7 media era

· Tips for supercharging your message with statistics and stories

· Magic words: Powerful phrases you can use to support any message

· Why PR copy often fails—and how to strip yours of extraneous words

· Next Steps: How to use a message map to

            · give a speech

            · answer tough media questions

            · improve branding and positioning statements

            · communicate to all stakeholders in a crisis

            · create sharable social media content

            · plan a marketing strategy

            · get a new job

· Better PR Outputs: How to apply message maps to all company communiqués—from press releases to the annual report

· Ideas to Steal & Best Practices to Emulate: Interactive video examples of message mapping at work in media interviews and speeches

For more details, go to the conference home page.

Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations skills, PR measurement, crisis communications, advanced PR technology, social media, and the nation's most influential media—a complete professional development program to meet all your training and updating needs.

Attendance at this Bulldog Reporter PR University webinar costs just $695 per login. Participants in this webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.