OAKLAND, Calif. - 
(NewMediaWire) - May 23, 2014 - PR professionals looking to be truly ready for a crisis will learn lessons from
the year’s biggest PR crisis stories in a new webinar by PR University. In this
fast paced session, attendees will develop a bulletproof crisis management
plan, incorporating the latest tactics for handling the social media fallout of
any adverse situation that might strike an organization.
This PR University webinar takes place on Thursday, May 29, at 1PM ET (noon CT; 11AM MT; 10AM PT).
Featuring Trainers:
Michael Fineman, President, Fineman PR
Travis Taylor, Vice President, Fineman PR
Karmina Zafiro, Senior Director of Analytics and Social Media, Fineman PR
What PR pros will learn:
• The New Crisis PR: How crisis communications have changed—plus the crisis trends and tools PR pros must embrace now, including:
- You don’t know what you don’t know—and how to keep your head when you do realize it
- Flexibility and nimbleness now trump hard-and-fast answers—how to engage in highly fluid, rapidly evolving situations
- The end-game now matters most—how not to sweat the know-it-all naysayers
• How to tune up a crisis plan today—before crisis strikes
• The 4 Phases of Crisis PR and actions to take every step of the way
• Establishing Credibility: How to generate awareness, establish reputation and function with transparency before and during crisis situations, including:
- Simple steps to take today to make strategic communications a part of everyday business
- How to keep constituents—customers, consumers, investors, the board, affiliates—apprised of business
- How to establish a media and social media policy that serves an organization and guides employees
• Preparing for a Crisis: Practical tips to help media-train spokespeople, develop messaging and prepare for press interviews when bad news breaks
• Table-Top Drills: How to plan and conduct intensive exercises to clarify roles, identity actions and ensure PR pros are ready for a crisis
• P-A-N-T-C-H-E-C-K: A powerful acronym to manage crises
• 24-Hour Crisis Checklist: Seven crisis “must-do’s” and eight classic “don’ts”
• How to work with (or choose not to) aggressive, traditional media in situations when the answer they demand may not be possible to provide
• Social media analytics and monitoring: How to track online crises and negative online conversations before they explode into firestorms
• Crisis Content Tips: The power of news alerts, social media posts, images and videos during a crisis—and how to stockpile that content now
For more details, go to the conference home page.
Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations, PR measurement, crisis communications, social media, PR writing and PR agency management—a complete professional development program to meet all your training and updating needs.
Attendance at this Bulldog Reporter PR University webinar costs just $299 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.
Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.
Media Contact:
Brian Pittman
Phone: 805-984-2977
Email: bpittman@bulldogreporter.com