Bulldog Reporter's PR University Presents a New Master Class Webinar
OAKLAND, Calif. - 
(NewMediaWire) - May 23, 2014 - PR professionals looking to create truly integrated social media campaigns will
learn easy steps from social media experts at Discover, SAP, Sprinklr and
others in a new webinar by PR University. This exclusive panel will share the
latest tools and techniques they’re using to create measurable social media
results—so attendees, too, can prove the value of their efforts to management.
This PR University webinar takes place on Thursday, June 5, at 1PM ET (noon CT; 11AM MT; 10AM PT).
Featuring Trainers:
Laura Bretz, Social Media Project Manager, Discover Network
Todd Wilms, Integrated Digital Marketing, SAP
Heather Read, Director, Social as a Service, Sprinklr
What PR pros will learn:
•What’s Hot: New social media channels and tools brands are using in integrated social media marketing—and which are out of favor
•Easy Steps to an Integrated Social Strategy: Examples of successful integrated social media programs—and how to create one
•How to execute on a strategy—from targeting an audience, setting goals and creating content to distribution and measuring results
•Killer content: Examples and tips for creating stellar shareable social media content across a variety of social media channels
•Secrets of engagement: How to boost social media engagement—including when to post, what to post and where to post
•Beyond Social: New Ideas to Drive Integration
•Tactics for converting social followers to email contacts
•Creating unique social experiences: Tips for integrating live events (including webinars, conferences and more) into social media
•Leveraging mobile—including QR codes—in integrated efforts
•Suggestions for integrating social into sales, customer service and marketing processes
•How to “social surround” customers and prospects: Going beyond “find and follow” strategies on LinkedIn, Twitter and Facebook
•Essential resources and tools: How to staff up and train teams to integrate social media across the organization—plus tools to help PR pros manage
•Measurement Tips: How to determine the ROI of a truly integrated social media strategy and communicate it to clients and bosses
•Case studies and real-world examples: How leading companies are using integrated social media marketing strategies to grab market share, entice new customers—and boost ROI
For more details, go to the conference home page.
Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations, PR measurement, crisis communications, social media, PR writing and PR agency management—a complete professional development program to meet all your training and updating needs.
Attendance at this Bulldog Reporter PR University webinar costs just $299 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.
Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.
Media Contact:
Brian Pittman
Phone: 805-984-2977
Email: jacquesg@bulldogreporter.com
